Privacy Policy

Overview

We are committed to handling personal information responsibly and in accordance with applicable laws, including (as relevant) the EU/UK General Data Protection Regulation (GDPR/UK GDPR) and U.S. state privacy laws such as the California Privacy Rights Act (CPRA).

Scope & Key Definitions

This Policy applies to personal information we process about visitors, customers, prospective customers, and other users of our Services. For clarity:

• Personal information (or "personal data") means information that identifies, relates to, or could reasonably be linked with an identified or identifiable person.
• Processor/Service Providerrefers to an entity that processes personal information on behalf of another entity.
• Sensitive personal informationincludes data such as precise geolocation, government IDs, financial account details, or health information (we do not seek this unless strictly necessary and lawfully permitted).

Information We Collect

We collect the following categories of information:

• Identifiers: name, email address, phone number, company, job title, and account credentials.
• Commercial information: purchase history, subscription details, and customer support records.
• Internet or device activity: IP address, device/browser type, pages viewed, referring/exit pages, timestamps, and interactions (collected via cookies or similar technologies).
• Geolocation data (approximate, derived from IP address).
• Inferences drawn from other information to create profiles reflecting preferences or interests (e.g., to personalize content).
• User content you provide in forms, emails, or uploads (e.g., inquiries, feedback, files).

We collect information directly from you, automatically via your use of the Services, and from third parties (e.g., service providers, analytics/advertising partners, and publicly available sources).

How We Use Information

• Provide, operate, maintain, and improve the Services.
• Personalize your experience and tailor content and features.
• Process transactions, billing, and fulfill requests.
• Communicate with you about updates, security alerts, and support.
• Conduct analytics, research, and product development.
• Detect, prevent, and respond to fraud, security, and abuse.
• Comply with legal obligations and enforce our terms.
• With your consent, send marketing communications you can opt out of at any time.

Legal Bases (GDPR/UK GDPR)

Where the GDPR/UK GDPR applies, we rely on the following legal bases:

• Contract: to provide the Services you requested.
• Legitimate interests: e.g., to secure and improve the Services, and communicate relevant content.
• Consent: where required (e.g., certain cookies/marketing). You may withdraw consent at any time.
• Legal obligation: to comply with applicable laws.

How We Share Information

We share personal information with:

• Service providers/Processorsthat help operate our Services (e.g., hosting, analytics, customer support, email delivery, payments). They must use the information only as instructed and protect it.
• Business transfers in connection with a merger, acquisition, or sale of assets.
• Legal compliance to respond to lawful requests or protect rights, safety, and property.
• With your direction or consent, including integrations you enable.

We do not sell personal information. We may "share" limited information for cross-context behavioral advertising as described below (for California residents, you can opt out—see "U.S. State Privacy Notices").

Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Policy, including to comply with legal, accounting, or reporting requirements. Criteria include the amount, nature, and sensitivity of data; potential risk of harm from unauthorized use or disclosure; and whether we can achieve the purposes through other means.

Security

We implement administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is 100% secure; we cannot guarantee absolute security.

Cookies & Analytics

We use cookies and similar technologies (e.g., pixels, tags, local storage) to enable site functionality, keep you logged in, remember preferences, and analyze usage. Where legally required, we will obtain consent for non-essential cookies.

• Manage cookies: adjust your browser settings or, where provided, use our cookie banner or preferences center. Clearing cookies may affect your experience.
• Analytics: we may use tools such as Google Analytics to understand site usage and improve performance.

Advertising & Do-Not-Track

We may collaborate with advertising partners to show you more relevant content and to measure campaign performance. These partners may place cookies or use similar technologies. Your browser may offer aDo-Not-Track signal; our Services currently do not respond to DNT signals. Where required, we will honor legally recognized opt-out preference signals for targeted advertising.

International Data Transfers

If you access the Services from outside the United States, your information may be transferred to and processed in the U.S. and other countries that may have data protection laws different from your jurisdiction. Where required, we implement appropriate safeguards (for example, Standard Contractual Clauses).

Your Privacy Rights

Depending on your location, you may have rights to access, correct, update, delete, or receive a copy of your personal information, and to object to or restrict certain processing. You may also have the right to withdraw consent and to lodge a complaint with your local authority.

To exercise rights, email us at info@mad-nexus.com or contact our privacy lead at info@mad-nexus.com.

U.S. State Privacy Notices

If you are a resident of California, Colorado, Connecticut, Utah, Virginia, or other states with comprehensive privacy laws, you may have additional rights, including the right to know/access, delete, correct, and opt out of certain processing (e.g., targeted advertising or profiling). We do not sell personal information. We may "share" limited data for cross-context behavioral advertising.

• Right to opt out: You may opt out of targeted advertising by adjusting cookie settings and (where available) using our Do Not Sell or Share My Personal Information link or a recognized opt-out preference signal.
• Appeals: If we deny your request, you may appeal by replying to our decision email with the subject line Privacy Appeal.
• Authorized agents (CA): You may designate an authorized agent to submit requests on your behalf, subject to verification.

Children’s Privacy

Our Services are not directed to children under 13 (or as defined by local law). We do not knowingly collect personal information from children. If you believe a child has provided personal information, please contact us so we can take appropriate action.

Changes to This Policy

We may update this Policy from time to time. When we make material changes, we will post the updated Policy and update the “Last updated” date above. In some cases, we may notify you by email or within the Services.

How to Contact Us

If you have questions about this Policy or our privacy practices, contact us at info@mad-nexus.com or by mail: Austin, TX, USA.

Please do not include sensitive information in emails.